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How to Make More Time for Business Development

Winning work for professionals takes time away from your fee-earning and servicing of existing clients. You can’t work any harder, so to make the time for business development (BD) you just have to be more productive. Productivity is simply the ability tosetpriorities and get things done. Being a more productive person means maximising your time, meeting more goals and getting more done.

Taking time to improve these skills will help to improve your work life (and personal life) dramatically. Through capitalising on your capacity to work productively you will have more energy, more motivation and simply more time in the day to do the things you want to. Like networking, creating content (thought leadership) and prospecting. But, how do you come more productive? There are many practical ways in which you can improve your time management and increase your productivity. Here are 8 tips to make you a more productive person:

  1. Identify your priorities. Write down a master list of between five and seven actions that give you the highest return on your investment. You should move heaven and earth to get at least two of these done before attacking anything else. Nailing these earns you the right to do.
  2. Schedule your time. Scheduling is planning how you’re going to use your time to achieve your goals. Proper scheduling allows you to effectively get stuff done. Understand what you can realistically achieve with your time by identifying how much time you have available and how long each task should take. Check out the 2:28 min blog by Tom Peters – You Are Your Calendar.
  3. Focus on your #1 task. Isolate your most important task. By concentrating single-mindedly on a task until it’s done, you actually shape your own character and steel your discipline. What one thing, if you got it nailed today, would give you the most satisfaction? Nailing that takes you half way to being super productive.
  4. Develop your discipline. They say anyone can do any amount of work provided it isn’t the work they are supposed to be doing. Are you the kind of person who can make a decision to complete something and carry it out? Discipline builds habits, and habits build business.
  5. Get a timer. Timers offer you a very structured way to work. They don’t work for everyone but try them – you might really benefit. You can even pinch that cooking one from the kitchen. Or set a timer on your cell phone – there are lots of apps to do this. There is even a desktop or internet timer that sits on your computer and counts down in 30 minute blasts before sounding an alarm. Work out good intervals that productive for you. Work hard, fast and smart to get things done, and take breaks to keep momentum going.
  6. Capture your ideas. Consider carrying a pen and small notepad or a voice recorder with you wherever you go. This way, you can write down or record new ideas, thoughts and strategies as they surface in your mind. If you don’t capture ideas, they’ll go and never come back. Ideas to win business, ideas for content, ideas for prospecting, ideas for servicing existing clients. All good, but all fleeting. Take them down or lose them forever.
  7. Reward yourself. A little bit of extrinsic motivation never does anyone any harm. So what could be a great incentive for you to get your hard down and finish a task quickly and without stopping? Work hard but treat yourself.
  8. Educate yourself. Continually look at ways of freeing up your time, seeking good ideas from others and trying them out for yourself. There are many tips and articles out there. Take some and apply them to your life. Train yourself. keep getting better. Athletes do it. Your competitors are doing it. Pledge to keep on improving to give yourself any kind of an edge.

Remember these vital lessons as you go forward and ensure that you make the most of your time, maximise efficiency and truly boost your productivity. The best work winners are always not the most charismatic, the most connected or the most visible. They are often the most disciplined, organised and productive. Where will your competitive edge come from?


The brain loves routines. Habits. Set schedules. A routine is something you don’t have to think about much. There are many different types of routines. For eating, drinking, exercising, sleeping and winning work. They say you form your habits and routines, and thereafter, they form you. Start small but set whatever routines you can to be more productive.

For an overview of the BD Academy curriculum, which includes productivity and making the time to do great business development, get in touch here>>