Are you responsible for generating new business and winning work at your accounting firm?
Winning work does not come naturally to most accountants. Yet the capacity to bring in new clients for your firm is a key part of your role. The good news is, business development is coachable. But it must be done properly if you want to equip people to win work confidently, effectively and sustainably.
A one-off training workshop or a bit of internal coaching is not going to move the dial. After 15 years of training professionals on networking, referrals and reputation building, the most powerful and transformational approach is an inhouse business development training academy. Click below to find out more...
Check out the latest episodes of the ACCOUNTING INFLUENCERS podcast and discover what makes the good accounting firms great and the great accountants world class!
37: Wellbeing & High Performance Strategies for Accountants
Celynn Morin is a performance and wellbeing specialist who speaks globally on workforce productivity. In this interview with Accounting Influencers host Rob Brown, Celynn offers practical strategies for busy, stressed accountants and progressive accounting firms about recruitment, health, engagement and productivity…
36: What Accountants Must Do to Be the Natural Trusted Advisor
Colin Dunn is one of the world’s leading coached for accountants and co-founder of Panalitix. In this interview with Accounting Influencers host Rob Brown, Colin shares how and why accountants are the ‘natural trusted advisor’. If your accounting firm wants more advisory work, this interview with Colin Dunn is vital…
35: How Accountants Can Use Data to Offer More Value to Clients
Andrew Jordon heads up business development for Fathom in the UK, who specialise in accounting reporting and analysis. In this interview with Accounting Influencers host Rob Brown, he argues why processes and culture are just as vital as data and technology for accounting firms wanting more lucrative advisory work…
34: Stories & Lessons from Leading a Global Accounting Alliance
Graeme Gordon is global CEO of Praxity Alliance. In this fascinating interview with Accounting Influencers show host Rob Brown, Graeme passionately reveals what life is like in a global accounting alliance and how it benefits member firms. Gain valuable insights into accounting firm leadership, growth and culture…
33: Smart Ways Accountants Can Use Data for More Advisory Work
Phil Hobden is head of global partnerships at Futrli. In this interview with Accounting Influencers host Rob Brown, Phil shares exactly top how accounting firms who want to develop their advisory work can utilise the data for best results. He also highlights the importance of culture to scale advisory opportunities…
32: Climbing the Success Ladder in the Accounting Profession
Martin Bissett is a knowledge partner and strategic consultant to many accounting firms, media partners, associations and networks globally. In this interview with show host Rob Brown, Martin shares his forthright views on the 3 accounting ladders, what it takes to scale them and why accountants are so under-rated…
